Charm is an exciting collection of contemporary clothing inspired by the feminine and bohemian styles of yesterday and modernized for today's trend conscious woman.
Our store is located in Gulf Shores, Alabama in addition to our online store, ShopCharmBoutique.com.
Owner, Jana Porter, originally from Jackson, MS, received her B.A. in Art from Ole Miss. After graduating she moved to the beach where she worked in interior design for several years.
During the Summer of 2008, Jana opened Charm as a home lifestyle store, that also carried clothing. Fashion has always been an interest of Jana's. As the popularity of her clothes took off, Charm Boutique evolved. In June of 2014 Charm Boutique upgraded to a new location in Gulf Shores AL.
Our inventory is always changing to keep up with the latest trends and designs. Visit us today to see what Charm Boutique has for you.